A simple strategy often overlooked in business: the art and science of storytelling
Storytelling Can Supercharge Your Business
In the late 90s with Steve Jobs back at the helm, Apple reached into its past and made a switchback to what had originally made them so successful: aspirational storytelling
But why do the greatest brands use storytelling?
Stories build trust, and trust is a scarce resource
Stories may not appeal to logic but they often appeal to the senses. We all tell ourselves stories, and brands that resonate the most with our worldview get our trust
Ideas can be forgotten, stories are remembered
People look for stories to make sense of the world. In business and in fiction, the best stories win over the best ideas
Stories build aspiration
In a constantly changing market, the only constant is the need to move forward, and stories pave the way to higher ambitions. Storytelling takes your customers through a journey, taking them from where they are to where they want to be
Storytelling beats persuasion
We remember stories better than data and facts, because stories are more engaging. With these stories, our customers connect with us without feeling that they’re being sold to
And most importantly, stories make brands human
In a world of scattered information, stories bind people. People who share a common worldview come together to create tribes. Same goes for businesses — brands that connect with their customers on a personal level and share a similar narrative build better connections
But whatever stories you choose to tell, render them true with your actions. Storytelling Can Supercharge Your Business
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